Barcelona’s official merchandise gross sales have revealed some fascinating insights concerning the membership’s hottest shirts this season.
In line with current experiences from AS, the highest-selling jerseys characteristic the names of Lamine Yamal, Robert Lewandowski, and surprisingly, Lionel Messi—regardless of the Argentine legend having left the membership almost 4 years in the past.
The advertising group at Barcelona is properly conscious of this ongoing demand. Whereas the membership can not formally produce and promote shirts bearing Messi’s title because of licensing restrictions, followers have discovered a approach round it.
Many supporters, particularly vacationers visiting the membership’s official shops, choose to purchase a plain Barcelona jersey and have Messi’s title and iconic quantity 10 printed on the again.
Remarkably, the demand for Messi’s shirt continues to be so excessive that it surpasses that of most present first-team gamers. Solely two stars have managed to outperform him by way of gross sales— Yamal and Lewandowski.
Yamal and Lewandowski main the way in which
Yamal, particularly, has emerged as Barcelona’s most in-demand participant relating to shirt gross sales.
Followers are nonetheless printing Messi’s shirt. (Photograph by David Ramos/Getty Pictures)
The younger sensation’s rise in reputation has led to frequent inventory shortages, with demand exceeding expectations. Lewandowski, in the meantime, stays a serious industrial power for the membership.
Additional down the checklist, a decent battle exists for third place between Raphinha and Pedri. The Brazilian tends to outsell Pedri beneath regular circumstances, however after a powerful efficiency on the pitch, Pedri’s gross sales are likely to rise considerably.
What about the remaining?
In fifth place, Gavi’s jersey is a favorite amongst youthful followers, notably youngsters. In the meantime, Pau Cubarsi’s reputation is rising quickly, pushing him as much as sixth place in shirt gross sales.
However, Frenkie de Jong has skilled a stunning decline in reputation. This season, he has dropped to seventh place, marking a major shift in fan preferences.
Regardless of Messi’s departure from the membership years in the past, his reference to Barcelona stays unbreakable. His continued presence on the high of blouse gross sales proves that his legacy on the membership is much from fading.