Membership América rolls again the clock with multi-year Adidas settlement

February 25 – Membership América are taking a visit down reminiscence lane as they reunite with Adidas in a multi-year partnership set to start within the 2026 season.

The German sportswear big will as soon as once more provide Las Águilas’ match and coaching gear, rekindling a historic collaboration that first took flight within the Eighties.

Adidas will take over from Nike, which has been the membership’s supplier for 25 years after changing Adidas themselves on the flip of the millennium.

They are going to solely acquire management in 2026, nevertheless, attributable to Nike exercising its one-year extension clause, making Membership América the very best paid membership in Liga MX for equipment sponsorship – round $10 million for 2025.

For América followers, it’s a return to an period that noticed the membership dominate Mexican soccer, wrapped in a few of the most iconic jerseys of their historical past. With 16 Liga MX titles to their title, the membership stay essentially the most profitable entity in Mexico, and their ladies’s staff – boasting two league titles because the Liga MX Femenil’s inception in 2017 – -are quickly constructing a legacy of their very own.

The transfer positions Membership América among the many elite golf equipment worldwide sporting Adidas kits, becoming a member of the ranks of Actual Madrid, Bayern Munich, and Manchester United. It additionally alerts the model’s continued funding in Mexican soccer, reinforcing its foothold in a area brimming with expertise and keenness for the sport.

Beginning in July 2025, América will formally swimsuit up in Adidas gear, and if historical past is something to go by, followers can anticipate daring designs, main advertising and marketing campaigns, and maybe even a little bit of old-school nostalgia.

Sam Helpful, Normal Supervisor of Adidas Soccer, mentioned: “The incomparable historical past of Membership América in Mexican soccer is one thing we deeply admire and respect. Bringing Adidas and Las Águilas again collectively at a time when the eyes of the world shall be on the game of the continent and the area fills us with ambition and pleasure.”

Emilio Azcárraga, President of Membership América, said: “We’re very pleased with this new settlement with Adidas. It’s a financially optimistic deal for Membership América. Moreover, we’re assured it ensures followers higher entry to all Membership América merchandise.”

Contact the author of this story, Harry Ewing, at moc.l1740512701labto1740512701ofdlr1740512701owedi1740512701sni@g1740512701niwe.1740512701yrrah1740512701