Foot & Soccer Soccer Match Reports, Football News 
February 27 – Manchester Metropolis have signed a two-year regional partnership with BIG Cola, naming the delicate drink model as their Official Carbonated Mushy Drink Companion in Thailand and Indonesia.
The settlement will see the 2 manufacturers collaborate on focused advertising and marketing campaigns and occasions, aiming to strengthen fan engagement and increase BIG Cola’s market presence within the area.
BIG Cola, produced by AJE Group Ltd, is trying to additional set up itself in Southeast Asia, the place soccer – particularly the English Premier League – instructions a large following.
As a part of the deal wherein the worth is undisclosed, BIG Cola could have rights to Manchester Metropolis’s crest, gamers, and different advertising and marketing belongings, permitting for localised campaigns that resonate with soccer followers in each international locations.
Chanin Thiencharoen, Advertising and marketing Supervisor of AJE Thailand Co., Ltd., confirmed that the corporate is investing over 100 million baht (€2.81million) this yr to strengthen its place by means of sponsorship advertising and marketing. The objective is to reinforce BIG Cola’s worldwide picture whereas interesting to youthful shoppers.
BIG Cola is not any stranger to soccer sponsorship, having beforehand partnered with the England nationwide workforce through the 2010 FIFA World Cup.
Now, by teaming up with Manchester Metropolis – some of the profitable golf equipment in trendy soccer – the model is positioning itself alongside a globally recognised workforce with an increasing fanbase in Thailand and Indonesia.
For Manchester Metropolis, the settlement reinforces the membership’s world enlargement technique, strengthening their ties with followers in key worldwide markets whereas including one other model to their industrial portfolio.
Jeremy Method, Vice President of Partnerships at Metropolis Soccer Group stated: “We’re happy to be partnering with AJE Group to make BIG Cola the membership’s Official Carbonated Mushy Drink Companion in Thailand and Indonesia.
“It’s thrilling for the membership to collaborate with a model that shares our ardour for delivering high quality buyer experiences for world audiences. Over the previous couple of seasons, we’ve seen our following regularly develop inside the area and we’re trying ahead to working with BIG Cola to additional increase our model presence in these international locations by means of bespoke content material and activations.”
Augusto Bauer, Deputy CEO of AJE Group, stated: “This new partnership is a key milestone for AJE Group and BIG Cola. We’re thrilled to collaborate with a membership that, like our model, conjures up folks to set formidable targets and try for greatness. This partnership will strengthen our presence in Asia, a strategic area for our progress.”
Contact the author of this story, Harry Ewing, at moc.l1740651789labto1740651789ofdlr1740651789owedi1740651789sni@g1740651789niwe.1740651789yrrah1740651789
