Foot & Soccer Soccer Match Reports, Football News 
March 3 – The Asian Soccer Confederation (AFC) has added one other industrial heavyweight to its rising portfolio, saying a regional partnership with Barbican for the rest of the present season (2024-2025).
The favored non-alcoholic malt beverage model might be a sponsor of the AFC Champions League Elite, the AFC Girls’s Champions League, and the AFC Champions League Two in choose West Asian markets.
For Barbican, this deal is extra than simply branding—it’s a strategic play to deepen its presence in West Asia, the place its drinks are already a staple, at a time the place the soccer market is booming within the area. The model will launch tailor-made promotional campaigns, digital content material initiatives, and fan-focused activations geared toward tapping into the area’s passionate soccer viewers.
The worth of the deal stays undisclosed.
The revamped AFC Champions League Elite is the continent’s premier membership match, and sponsorship offers have more and more mirrored its rising attraction to main manufacturers.
Datuk Seri Windsor John, the AFC Normal Secretary, stated: “The AFC is delighted to welcome Barbican to our household of regional companions, which reinforces the palpable worth and status of the AFC’s revamped membership competitions, and we thank Barbican for the religion they’ve underlined in Asian soccer by this landmark partnership.
“Our followers in West Asia are among the most passionate in world soccer and we sit up for working in shut collaboration with Barbican to create extra participating experiences for our supporters and bringing to life mutually helpful outcomes for the AFC and Barbican.”
Abdulla Aujan, Government Chairman of Aujan Group Holding, added: “We’re honoured to accomplice with the Asian Soccer Confederation and assist these iconic tournaments that showcase the top of soccer in Asia. For over 40 years, Barbican has been dedicated to bringing folks collectively, and this collaboration aligns completely with our perception that soccer, very similar to our drinks, transcends boundaries and creates lasting connections. That is greater than a sponsorship—it’s a celebration of shared ardour, unity, and unforgettable moments.”
With soccer’s industrial panorama in Asia evolving quickly, the partnership alerts each Barbican’s ambition and the AFC’s potential to draw family names.
Contact the author of this story, Harry Ewing, at moc.l1741045905labto1741045905ofdlr1741045905owedi1741045905sni@g1741045905niwe.1741045905yrrah1741045905
