Firm related to Barcelona mocks Xavi with distasteful joke at occasion organised by membership

Firm related to Barcelona mocks Xavi with distasteful joke at occasion organised by membership

In accordance with SPORT, in the course of the Sports activities Tomorrow Congress, held as a part of the Cellular World Congress in Barcelona, Turfcoach, the corporate accountable for the brand new Spotify Camp Nou turf, made an unlucky joke involving former supervisor Xavi Hernandez.

The occasion, themed “Maintain the roots, mould the following”, targeted on Barcelona’s 125-year historical past and legacy, highlighting how its traditions can function a basis for future sports activities innovation.

It supplied a platform for golf equipment and companies to debate the way forward for soccer, reinforcing their management within the business.

What occurred?

One of many key audio system on the congress was Christian Theil, CEO and founding father of Turfcoach – the corporate accountable for laying the brand new turf at Barça’s dwelling stadium, Spotify Camp Nou, which is present process renovation work.

Nonetheless, his presentation triggered controversy as a result of the usage of meme-style photos of former Barcelona supervisor Xavi.

One of many photos portrayed the membership legend as a gardener and one other with grass on his head.

Picture courtesy: SPORT

The joke referenced Xavi’s frequent complaints about pitch situations throughout his time as each a participant and coach at Barcelona.

Though the intent could have been so as to add a lighthearted contact to the presentation, many had been shocked that an occasion organised by the membership itself would permit content material that bordered on mocking certainly one of their biggest legends.

What’s Turfcoach?

Turfcoach is a German startup that has developed an AI-based platform for managing and sustaining sports activities turf. Its know-how helps scale back prices, enhance discipline sturdiness, and decrease the danger of accidents.

The platform collects information via proprietary sensors, gathering as much as 18,000 information factors to supply real-time insights into pitch situations.

Synthetic intelligence then analyses the information and presents upkeep suggestions whereas optimising coaching schedules. This revolutionary system can obtain power financial savings of as much as 40%.

Up to now, Turfcoach has targeted its operations in Germany, collaborating with RB Leipzig and Union Berlin.

Whereas their affiliation with Barcelona to work on the turf at Spotify Camp Nou is an effective transfer, the jokes about Xavi, that too at an occasion organised by the membership, had been uncalled for and distasteful.