Foot & Soccer Soccer Match Reports, Football News 
March 4 – The Asian Soccer Confederation (AFC) World Cup qualifying competitors has gained a brand new backer, with meals supply large Keeta signing on as an Official World Supporter.
The partnership kicks off on March 20, 2025, when the qualifiers resume for matchday seven, bringing Keeta into the center of one among Asia’s greatest soccer competitions.
A key model beneath Meituan, China’s dominant meals supply service, Keeta has been increasing quickly into markets like Hong Kong and Saudi Arabia. Now, it’s turning to soccer as a solution to serve up its model to tens of millions of followers throughout the continent.
As a part of the deal, Keeta shall be chargeable for delivering the match ball to the pitch earlier than key fixtures. As to be anticipated, the partnership additionally guarantees recent fan engagement initiatives, aiming to make the qualifiers an excellent greater spectacle.
AFC Normal Secretary Datuk Seri Windsor John stated: “With a file minimal of eight Asian groups poised to qualify for the FIFA World Cup 2026, the worldwide deal with the expanded AFC Asian Qualifiers – Highway to 26 format has by no means been stronger.
“We’re delighted to welcome Keeta to our household of valued companions, and we sit up for working with them to create extra participating and historic moments for our passionate fan base of Asian soccer.”
Tony Qiu, CEO of Keeta and VP of Worldwide Enterprise at Meituan added: “Soccer has the facility to unite individuals, and at Keeta, we’re excited to be a part of that vitality. Partnering with the AFC permits us to attach with followers in a significant approach whereas delivering a seamless meals expertise that enhances the fun of the sport.
“We sit up for participating with audiences by way of particular promotions and activations that carry collectively two common passions—nice meals and nice soccer.”
Patrick Murphy, CEO of the Asia Soccer Group (AFG), completed: “We’re delighted to welcome Keeta as an Official World Supporter of the AFC Asian Qualifiers – Highway to 26. Because the competitors will get extra thrilling, it’s a nice time for us to work collectively to leverage this second to create memorable experiences for tens of millions of followers worldwide who shall be tuning in to help their nationwide groups. We thank Keeta for its belief and collaboration in establishing this partnership.”
Contact the author of this story, Harry Ewing, at moc.l1741090886labto1741090886ofdlr1741090886owedi1741090886sni@g1741090886niwe.1741090886yrrah1741090886
