Concacaf’s first-ever mascot Volar takes flight with Marvel Comics and Design Drive assist

Concacaf’s first-ever mascot Volar takes flight with Marvel Comics and Design Drive assist

March 11 – Main nationwide crew tournaments at all times have mascots who usually change into synonymous with the competitors. Concacaf have taken the idea a stage additional with the disclosing of Volar, the Confederation’s first-ever official mascot who will likely be deployed throughout all of the confederation’s competitions.

Volar was created in collaboration with Design Drive who crafted his visible id. Marvel Comics will deliver storytelling to the character.

A seabird, Concacaf stated Volar is “guided by the spirit of the ocean on a mystic mission, Volar represents power, freedom, and endurance. His highly effective wings that includes 41 diamond shapes don the flags of every Concacaf Federation, uniting the area beneath a shared love for our recreation.”

Via Marvel’s storytelling his adventures will cross territories, soccer historical past, cultures, and communities.  His guiding ideas are as a guardian of the sport, guaranteeing that soccer is for everybody, in all places.
“As Concacaf continues to develop the sport throughout our numerous area, Volar serves as a connection level for followers of all ages,” stated Concacaf Basic Secretary Philippe Moggio.

“He’s greater than a mascot; he’s an emblem of our shared love for soccer, an invite for brand new generations to interact with the game, and a bridge that connects our Member Associations via a unified ambassador.”

Volar will seem throughout a number of platforms from content material created for Concacaf’s digital and social media channels, in addition to through Metaverse Media Firm, Gamefam, a digital-first expertise inside Tremendous League Soccer on Roblox.

Volar will characteristic in his personal restricted version Marvel comedian e-book that can inform his story of origin interlaced with regional soccer historical past storylines.

He may also be current at retail and in-person activations together with a particular retail integration at key Concacaf occasions – together with the Concacaf males’s and girls’s Champions Cups, the 2025 Nations League Finals and Gold Cup, and the 2026 World Cup. “Volar is a personality that needed to characterize the unity, vitality, and pleasure of Concacaf,” stated Ted Mininni, President and Inventive Director at Design Drive. “We needed his design to replicate the spirit of the sport and the distinctive cultures that make up this Confederation. From his dynamic presence to his symbolic wings, each facet of Volar tells a narrative of ardour, resilience, and belonging.”

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