March 13 – For a decade German automobile producer Audi has maintained a robust, loyal partnership with Main League Soccer (MLS) and in 2023 turned the presenting sponsor for the MLS Cup, which crowns the top–of–season champions.
Together with the championship, Audi has been instrumental in creating the Audi Targets Drive Progress initiative, which has offered important sources to MLS youth academies, thus addressing the monetary limitations that youth soccer within the USA is related to.
Audi generously provides funding for objectives scored within the league and that cash is used to supply training, journey and housing. With over $5million already donated to help academy graduates transition into first-team squads, this system has been a convincing success.
Daniel Weissland, president of Audi America, mentioned: “Audi believes within the energy of efficiency – on the sphere, in communities and within the lives of younger athletes. Our decade-long partnership with MLS reinforces our dedication to assist help the expansion of the game in North America, investing in younger gamers and strengthening the league’s connection to its followers.”
Don Garber, the MLS commissioner, who has been largely liable for the league’s outstanding development during the last twenty years, commented: “Audi has been an distinctive companion and game-changer for Main League Soccer over the previous 10 years, serving to develop the league and investing within the subsequent era of expertise.
“Their dedication to youth growth by means of Audi Targets Drive Progress has opened doorways for therefore many younger gamers, and their help for our golf equipment and followers has made an actual influence. We’re excited to have fun this milestone collectively and may’t anticipate what’s forward.”
In addition to the league sponsorship, Audi additionally has partnerships with Inter Miami CF, DC United and Orlando Metropolis SC to create ties inside communities in MLS cities all through North America.
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