Foot & Soccer Soccer Match Reports, Football News 
March 17 – Premier League Liverpool have entered right into a multi-year international partnership with Go to Maldives, naming the island nation because the membership’s official vacationer vacation spot accomplice.
Whereas the monetary phrases and precise period of the settlement stay undisclosed, it marks the newest instance of a Premier League membership leveraging its international attain to faucet into the tourism sector. For Liverpool, the tie-up aligns with broader business methods that search to have interaction the membership’s substantial worldwide fanbase, notably throughout rising markets in Asia.
The deal, which spans each the lads’s and ladies’s groups, is designed to spice up worldwide consciousness of the Maldives as a premium journey vacation spot.
Supporters can count on a collection of promotions, unique content material, and competitions via the membership’s MyLFC platform, together with a headline supply of a five-night luxurious vacation within the Maldives.
The timing is notable: following a record-breaking 12 months for Maldivian tourism in 2024, the nation has set its sights on $5 billion in tourism income for 2025. With Liverpool’s digital footprint – greater than 200 million followers and 12 billion social media views final season – Go to Maldives positive factors a strong platform to increase its model.
Past advertising, the partnership features a sustainability element, with a deal with ocean conservation and local weather change consciousness. These efforts might be channelled via Liverpool’s ‘The Pink Method’ initiative, which promotes environmental accountability throughout the membership’s operations. Given the Maldives’ vulnerability to rising sea ranges, this facet of the partnership carries each symbolic and sensible significance.
Ben Latty chief business officer at Liverpool FC, stated: “We’re very excited to welcome Go to Maldives into the Liverpool FC household as our official vacationer vacation spot accomplice. Collectively we share a ardour for creating unforgettable experiences that carry folks collectively in significant methods.
“We additionally share a dedication for being probably the most sustainable we may be, whether or not that’s by way of our award-winning The Pink Method programme or Go to Maldives elevating issues about preserving delicate underwater ecosystems. We stay up for supporting one another in these vitally vital areas transferring ahead.”
Ibrahim Shiuree, the Chief Govt Officer and Managing Director of Go to Maldives, added: “Partnering with a membership as iconic as Liverpool FC, who share our core values to drive constructive change in direction of a extra sustainable future, is a proud second for Go to Maldives. Collectively, we’ll have the ability to supply unique alternatives and experiences, bringing the magic of the Maldives to thousands and thousands of passionate followers around the globe. We’re notably thrilled concerning the MyLFC competitors and the prospect to provide one fortunate fan the journey of a lifetime within the Sunny Facet of Life.”
Contact the author of this story, Harry Ewing, at moc.l1742227335labto1742227335ofdlr1742227335owedi1742227335sni@g1742227335niwe.1742227335yrrah1742227335
