Foot & Soccer Soccer Match Reports, Football News 
March 17 – The Premier League has confirmed a multi-year partnership with international sportswear large Puma, who will turn out to be the League’s Official Ball Provider from the 2025/26 season onwards. The announcement, made public for the primary time this morning, formalises what many within the trade already anticipated, and ends Nike’s 25-year tenure because the League’s ball supplier.
Below the brand new settlement Puma will provide match balls for each Premier League fixture, whereas additionally supporting the League’s wider portfolio of initiatives, together with group soccer programmes and international occasions such because the Premier League Summer time Collection, returning to the USA this July.
Whereas particular particulars stay below wraps, it’s anticipated that Puma will take over assist for schemes like Premier League Main Stars, a flagship youth programme beforehand backed by Nike.
The deal signifies that Puma may have the Premier League, La Liga and Serie A in its ball sponsorship portfolio – establishing itself as a significant participant on this specific market.
The model’s residence nation, Germany, will stay barely out of attain for the forseeable although, after arch rivals Adidas introduced a four-year take care of the DFL final week to produce the match balls for the Bundesliga and Bundesliga 2 from the 2026-27 season till the conclusion of the 2029-30 marketing campaign.
The Premier League’s international footprint – broadcast to 900 million houses throughout 189 international locations – provides Puma important visibility, additional enhancing its already robust presence in English soccer. The model already companions with title holders Manchester Metropolis and boasts a secure of Premier League gamers together with Kai Havertz, James Maddison, and Jordan Pickford.
Richard Masters, chief government of the Premier League, stated: “We’re delighted to be welcoming Puma because the Official Ball Provider of the Premier League. Puma has a proud historical past of involvement in soccer over a few years and we sit up for seeing the brand new ball used in any respect our matches from this summer time onwards.
“Their international attain and dedication to excellence align with our values, and we’re excited to work collectively on a variety of initiatives to drive ahead the unimaginable work going down in communities and encourage followers worldwide.”
No time period or worth was given for the brand new Puma deal.
Arne Freundt, chief government officer at Puma, stated: “The settlement with the Premier League, the most-watched soccer league on this planet, is a vital step in Puma’s model elevation technique.
“We sit up for bringing our efficiency expertise to the forefront of the sport and connecting with the various followers worldwide. With Puma’s ball on the centre of consideration throughout each match on this unimaginable league, we’ll create unforgettable moments for gamers and followers alike.”
Contact the author of this story, Harry Ewing, at moc.l1742223003labto1742223003ofdlr1742223003owedi1742223003sni@g1742223003niwe.1742223003yrrah1742223003
