France’s high two leagues launch anti-piracy marketing campaign

March 18 – France’s high divisions, Ligue 1 and Ligue 2, have united in a marketing campaign in opposition to piracy, urging followers to assist their golf equipment by subscribing to official broadcast companions. 

All Ligue 1 and Ligue 2 golf equipment shared a message throughout their social media platforms, with Olympique Lyonnais (OL) posting on X: “Subscribing to a authorized provide helps OL win. Supporting official broadcasters is important for OL’s future. For our aspiring gamers, coaches, champions, and the love of the sport, let’s finish piracy collectively.” 

Final month Ligue 1’s home broadcaster, DAZN, initiated authorized motion in opposition to the French Skilled League (LFP), searching for €573million in compensation. The streaming large claimed €309m for ‘market dishonesty,’ alleging the LFP had not adequately addressed, and determined to withhold €35m. 

DAZN has been displeased with the poor subscription charge to its Ligue 1 package deal, with solely 500,000 customers – effectively beneath the break-even determine, which is known to be round 1.5 million.  

The dispute was resolved by the top of February, with DAZN settling and paying the excellent €35m for February’s Ligue 1 broadcast rights. The settlement briefly dropped at a detailed one other broadcast disaster in French soccer.  

“We now have to look ahead as a result of we, the golf equipment, followers and extra globally, lovers of French soccer, have a typical curiosity in DAZN performing effectively and gaining extra followers,” stated LFP president Vincent Labrune on the time. 

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