March 21 – Concacaf has inked a multi-year cope with Sports activities AI and information heavyweight Stats Carry out, because the confederation seems to be to capitalise on the hovering worth of sports activities information and betting content material to develop its backside line.
The settlement grants Stats Carry out unique official information and betting-related stay streaming rights for all of Concacaf’s flagship competitions, together with the Gold Cup, Nations League (in choose markets), and Champions Cup.
In what’s being billed as a “well timed partnership”, Concacaf is doubling down on the income potential of official information and betting engagement, tapping into the surging curiosity in soccer throughout North America and the broader area – to not point out the worldwide betting market’s seemingly insatiable urge for food for stay content material and interactivity.
Stats Carry out won’t solely acquire in-venue information for media use but additionally present betting-related information and stay streaming video feeds to international sportsbooks.
Within the US, that distribution can be dealt with by SportsContentCo, Stats Carry out’s official reseller for betting content material. Crucially, this opens the door for Concacaf to monetise its competitions far past conventional broadcast offers, creating new income streams on the intersection of sport, know-how, and particularly betting.
Stats Carry out’s AI-driven instruments – together with Instantaneous Highlights and Interactive Stats Overlays – can be used to reinforce the in-game expertise for sportsbooks and clients, making betting extra partaking and, after all, probably extra worthwhile for operators.
Concacaf itself may also be on the entrance foot, leveraging Stats Carry out’s OptaAI-powered instruments to generate wealthy, sponsor-friendly content material throughout its digital platforms. With automated storytelling, match insights, and data-driven editorial companies now in play, the confederation goals to deepen fan engagement and enhance its business enchantment in a aggressive market.
The partnership will act a play to raise Concacaf’s competitions into premium, tech-enhanced properties with scalable worth for followers, media companions, and sportsbooks alike. As soccer within the area heats up forward of the 2026 World Cup, Concacaf appears intent on ensuring its digital and information recreation is as sharp as its on-field product.
Philippe Moggio, Concacaf common secretary stated: “We’re excited to companion with Stats Carry out, a extremely trusted international chief in sports activities AI and know-how. Their experience and highly effective instruments will help our effort to raise the sport and have interaction followers, sponsors, and media companions in new and revolutionary methods.”
Contact the author of this story, Harry Ewing, at moc.l1742630889labto1742630889ofdlr1742630889owedi1742630889sni@g1742630889niwe.1742630889yrrah1742630889