Foot & Soccer Soccer Match Reports, Football News 
March 25 – The Argentine Soccer Affiliation (AFA) has secured HSBC as its new regional sponsor in India and Singapore, furthering its worldwide growth technique.
The deal, nonetheless with an undisclosed worth, makes HSBC the primary banking establishment to again the Argentine nationwide crew in these key Asian markets and strengthens AFA’s presence within the area, significantly in India, the place the federation has been constructing business ties since 2020.
Operating by the 2025 aggressive cycle and into the 2026 FIFA World Cup, the settlement contains fan engagement initiatives and co-branded activations aimed toward growing Argentina’s visibility for his or her title defence in North America subsequent summer season.
Leandro Petersen, AFA’s chief business and advertising and marketing officer, emphasised the significance of the deal within the context of AFA’s world progress.
He mentioned: “This new regional sponsorship with HSBC is one other step in increasing the AFA model internationally. We recognized key alternatives in India, constructed sturdy native relationships and at present we welcome our sixth regional companion available in the market. We sit up for working carefully with HSBC to broaden into extra territories and ship sturdy worth to each manufacturers.”
Sandeep Batra, director of premier banking and worldwide wealth at HSBC India, described the collaboration as a approach to bridge values between banking and sport.
He added: “HSBC is proud to announce our groundbreaking partnership with the Argentine Soccer Affiliation in India and Singapore. By aligning with one of the revered groups in world soccer, we goal to ship unforgettable experiences for followers and prospects, whereas supporting the nationwide crew on its path to the 2026 World Cup.”
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