LFP Media expands French leagues’ world footprint with CAMB.AI deal

March 25 – LFP Media has signed a multi-year settlement with CAMB.AI to boost the worldwide accessibility of Ligue 1 McDonald’s and Ligue 2 BKT.  

The deal will see AI-powered translation, voice emulation and dubbing built-in into the leagues’ media output, permitting world audiences to devour match commentary, interviews and unique content material in a number of languages. 

With Ligue 1’s worldwide following surpassing 50 million throughout social media, the partnership aligns with LFP Media’s broader industrial technique to increase the league’s world footprint.  

By enhancing linguistic accessibility, the deal strengthens Ligue 1’s worth proposition for worldwide broadcasters, sponsors and digital platforms, making French soccer extra marketable in key abroad territories. 

Martin Aurenche, chief media officer of LFP Media, stated: “We now have labored with CAMB.AI over the previous couple of months to establish a number of use circumstances and influence factors which improve our fan engagement and can convey unprecedented worth to our worldwide broadcasters. This partnership marks one other step in LFP Media’s technique to develop into the world’s main league in AI-driven innovation.” 

For CAMB.AI, the partnership additional cements its place as a key participant in AI-driven language options for the sports activities business.  

Akshat Prakash, CTO and co-founder of CAMB.AI, stated: “Our settlement with LFP Media is one more ratification of the holistic language transformation that we will convey to giant organisations, which delivers actual enhancements in shopper engagement, progress in income and discount in working prices. It’s a proud second for everybody at CAMB.AI.” 

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