Foot & Soccer Soccer Match Reports, Football News 
March 27 – 5 months in the past, town of Boston proudly introduced the identify of the latest enlargement group within the Nationwide Ladies’s Soccer League (NWSL), calling them “BOS Nation FC.” That lasted roughly 24 hours and now, after a lot dialogue, the group’s new identify “Boston Legacy Soccer Membership” has been unveiled.
The “BOS Nation FC”, which was an anagram for the phrase “Bostonian”, went the best way of the dodo after a advertising marketing campaign was launched referred to as “Too Many Balls”, which unsurprisingly went down like a lead balloon.
Jennifer Epstein, the bulk proprietor, confirmed {that a} change was required following “trustworthy and demanding suggestions” from followers.
Naming a brand new membership at all times comes with a way of pleasure and foreboding, as you’ll be able to’t please everybody, and Epstein should take credit score for strolling again a reputation that was accompanied with ridicule.
“Boston Legacy Soccer Membership” is supposed to evoke town of Boston’s lengthy historical past and “its significance as a hub of future innovation,” the membership mentioned.
The method for the brand new identify concerned a “quantitative evaluation course of” of fan suggestions, with 1,500 supporters of the brand new membership surveyed together with “model professionals”, to slim down 500 identify strategies to a brief record of 14. One can solely assume that the earlier branding firm accountable for “BOS Nation FC”, Colossus Artistic, was not concerned.
“Our identify is just the start,” Epstein mentioned. “It’s what we construct collectively – by way of dedication, dedication and grit – that may give it life.
“We intention for our values to replicate a metropolis that breathes competitors, ardour and satisfaction, and to pay tribute to those that paved the best way earlier than us, together with the gamechangers who helped construct earlier ladies’s skilled groups in Boston.
“We’re additionally centered on the long run, for the following era of gamers and followers who will carry ahead what we construct at this time.”
Boston Legacy FC will start enjoying within the NWSL subsequent season.
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