March 28 – Because the Hispanic neighborhood continues to develop in america, it’s no shock that the Federacion Mexicana de Futbol (FMF) has teamed up with Soccer United Advertising and marketing (SUM) to announce a multiyear partnership with the El Mexicano model.
The California-based meals firm is now the official diary sponsor of each the Mexican males’s and ladies’s nationwide groups within the US.
This collaboration will cowl each the MexTour (Males) and MexTour W (girls) properties, with a concentrate on fan engagement, in-stadium activations, and model visibility all through your complete nation.
With the US being the biggest marketplace for Mexican nationwide crew programmes outdoors of Mexico, the FMF is constant its growth of constructing localised sponsorships all through the US market.
For El Mexicano, this partnership permits the model to:
Interact with over 65 million US-based followers of the Mexican Nationwide Groups
Achieve unique entry to reside matches and event-based advertising and marketing platforms
Ship model activations targeted on in-stadium experiences, promotions, and digital content material
Strengthen its affiliation with Mexican heritage and neighborhood values by soccer
CEO of Marquez Brothers Worldwide Inc, Gustavo Marquez Jr, describes the pure match within the following phrases: “Soccer is a cornerstone of Mexican tradition, and the MexTour unites followers in a celebration of satisfaction, heritage, and neighborhood. We stay up for sharing our genuine merchandise with followers throughout this superb occasion.”
Carter Ladd, Chief Income Officer of Soccer United Advertising and marketing, added: “El Mexicano is a model that understands the affect and keenness that follows the Mexican Nationwide Groups and their MexTour occasions. This genuine partnership will additional cement each manufacturers’ beloved place within the hearts, minds, and tradition of followers.”
With the U.S. and Mexico resulting from share a World Cup subsequent 12 months, the timing is sensible, nonetheless, the political local weather and tariff struggle at present performed by the Trump administration does increase an eyebrow.
Contact the author of this story, Nick Webster, at moc.l1743124541labto1743124541ofdlr1743124541owedi1743124541sni@o1743124541fni1743124541