Man Metropolis quench Vietnamese thirst with Wake-Up 247 regional deal

Man Metropolis quench Vietnamese thirst with Wake-Up 247 regional deal

March 31 – Manchester Metropolis has strengthened its industrial presence in Southeast Asia by securing a brand new regional partnership with Vietnamese vitality drink model Wake-Up 247. The deal sees Wake-Up 247 grow to be the membership’s Official Vitality Drinks Associate in Vietnam, reinforcing Metropolis’s rising affect in considered one of soccer’s fastest-expanding markets.

Wake-Up 247 has been a dominant power in Vietnam’s vitality drink sector for over a decade, capitalising on the nation’s demand for high-caffeine drinks. The model’s market energy aligns with Metropolis’s rising recognition in Vietnam, the place the membership has skilled the best follower development of any Premier League aspect prior to now ten years.

Throughout Southeast Asia, Metropolis say they now boast over 100 million followers.

The partnership will see Wake-Up 247 roll out co-branded merchandise in Vietnam, that includes Manchester Metropolis’s badge and participant imagery, whereas additionally launching native activations. The model may even have visibility on the Etihad Stadium, with pitch-side LED promoting making certain publicity to international audiences.

Kaitlyn Beale, Vice President, International Partnership Gross sales, Metropolis Soccer Group, commented: “The Membership has a passionate following throughout Asia, together with in Vietnam, and we look ahead to working with Wake-Up 247 on new and fascinating methods to work together with our followers.”

Mr. Thang Truong Cong, CEO of Masan Shopper Holdings, added: “At Wake-Up 247, we’re dedicated to inspiring customers to embrace their challenges head-on, gasoline their ambition, and push ahead with dedication.

“This partnership is an ideal match, as each Wake-Up 247 and Manchester Metropolis purpose to encourage everybody to attain greatness.”

Contact the author of this story, Harry Ewing, at moc.l1743432841labto1743432841ofdlr1743432841owedi1743432841sni@g1743432841niwe.1743432841yrrah1743432841