Apple counting on Messi to promote MLS not Champions Cup

According to Michelle Kaufman, who covers Inter Miami, Apple is banking on Messi to promote MLS, not the Champions Cup.

This was part of the agreement he made when signing with Inter Miami in the first place.

In this week’s edition of “,” a podcast produced by Kaufman’s newspaper, The Miami Herald, she said:

“MLS is counting on Messi to promote their league, not to promote the [CONCACAF] Champions Cup. They’re expecting him to be on Apple TV when Inter Miami is playing New York, Colorado, Columbus and all those [other] teams. I mean that was the idea.

“I’m sure that the Apple executives, when they’re getting the non-Messi version of the team, that is not what they really want. They want Messi on the Apple [TV]. They want Messi on the iPhone, and they want Messi on the iPad. So, they want Messi everywhere on the i-products.

“If it’s the non-Messi version of the team, even though it has other good players, at some point I think the Apple executives will get a little frustrated if [Messi] is basically saying, ‘Hey, I’m just going to play everything else is my priority and the MLS is secondary to me.’ That’s not going to sit well after a certain number of games.”

MLS not profiting from Miami’s run in Champions Cup

The Champions Cup and Major League Soccer may both benefit from Inter Miami’s success by increasing their global profile. No matter the tournament, Messi will always be the center of attention.

As an example, 1.75 million people saw his League Cup debut with Inter Miami. In any case, that’s only for Spanish-speaking viewers; the first matchup with Cruz Azul was broadcast in English on MLS Season Pass.

Thus, it’s safe to say that people will watch the Argentine perform in more important games if trophies are at stake. But how exactly this will help Major League Soccer is still up for debate.

The CONCACAF Champions Cup only provides MLS teams with an opportunity to play additional…

Source link : https://worldsoccertalk.com/news/apple-counting-on-messi-to-promote-mls-not-champions-cup

Author : Martina Alcheva

Publish date : 2024-04-06 16:06:12

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