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Premier League powerhouse Tottenham Hotspur have secured a partnership with crypto trading platform Kraken. Kraken has now become Spurs’ first-ever official crypto and Web3 partner.
The value and length of the partnership are unknown, but we can safely assume that Kraken has shelled out a handsome fee to become Spurs’ Sleeve Partner for both the men’s and women’s teams for the 2024-25 season.
According to Inside World Football, Kraken has a host of activities planned to engage with Tottenham Hotspur fans. It will push exclusive content, organize fan pop-ups, and give behind-the-curtain access to both Spurs and Kraken events.
The deal with Tottenham marks’ Kraken’s second mega partnership with a European soccer team. They signed their first agreement with La Liga outfit Atletico Madrid.
Spurs Delighted To ‘Drive Innovation’ With Kraken Partnership
Although crypto is not a novel concept, there is still a lot of skepticism around decentralized currency. By partnering up with a team as prominent as Tottenham, Kraken has taken a major step toward making crypto more accessible to the masses.
Discussing Kraken’s new collaboration with Tottenham, chief marketing officer, Mayur Gupta, said:
“Spurs supporters and the crypto community both have an undeterred and relentless passion for what they believe in.
“Kraken has a vision that crypto, like football, should be accessible to everyone. We’re therefore thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a larger audience of football fans.”
Spurs, on the other hand, are delighted to have a bleeding-edge tech partner, as it helps them “drive innovation.”
Announcing the deal, Spurs’ chief revenue officer, Ryan Norys, said:
“As a club that aims to drive innovation in everything we do, we are delighted to partner with yet another forward-thinking brand in Kraken – a true leader in its field, recognized throughout the web3 industry for its…
Source link : https://sportslens.com/news/tottenham-hotspur-kraken-crypto-web3/
Author : Sushan Chakraborty
Publish date : 2024-07-18 10:57:49
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