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Cash bonanza for Chelsea? Talks for main kit sponsor heat up

Cash bonanza for Chelsea? Talks for main kit sponsor heat up

Chelsea find themselves in a precarious financial situation as they head into the 2024-25 season without a confirmed kit sponsor.

This marks the second consecutive season the club has entered without a primary sponsor on their jerseys; an issue that has persisted since Todd Boehly’s BlueCo takeover in May 2022.

The lack of a shirt sponsor has significant financial implications; particularly for a club already grappling with the absence of Champions League action. What’s more, it also raises questions about the club’s future financial stability.

Chelsea‘s sponsorship woes began to surface prominently after the end of their partnership with telecommunications giant Three; it concluded at the end of the 2022-23 season. The club quickly moved to secure a deal with Infinite Athlete, a US-based sports data company, in September 2023. With a yearly worth of $53 million, this agreement helped alleviate some of the financial burden the team felt due to their inability to qualify for the Champions League. However, this deal was short. With Infinite Athlete’s removal from the Blues’ shirts, the club is now again seeking a new principal sponsor.

The impact of not having a front-of-shirt sponsor cannot be understated. It is not just a revenue stream but also a significant aspect of a club’s global branding. Shockingly, a team with such a large global fan base doesn’t have a sponsor’s logo on their game jerseys; in fact, it could potentially affect the club’s marketability and appeal to global brands.

Need for new investment

The financial implications of Chelsea’s current situation are severe. With no front-of-shirt sponsorship to bring in big bucks and no Champions League for another year in a row, the club might be in over $132 million in the red, Football Insider say.

Saudi Airlines are being considered as a possible kit sponsor for Chelsea

Saudi Airlines are being considered as a possible kit sponsor for Chelsea

This is a…


Source link : https://worldsoccertalk.com/news/cash-bonanza-for-chelsea-talks-for-main-kit-sponsor-heat-up/

Author : Martina Alcheva

Publish date : 2024-08-24 17:57:47

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