Why Liverpool’s third kit features Nike badge in wrong direction

Liverpool have unveiled their third kit for the 2024-25 season.

The Reds revealed their alternative shirt on Tuesday, revealing a smart white design with red and yellow on the collar and trim.

But fans were quick to notice a significant change to the norm on the new shirt, with the badge from kit manufacturer Nike appeared to be turned vertically.

“We carry a message when we go on the pitch that is not only about football, it’s about life.” 💬

Our 2024/25 @nikefootball third kit is here. Pre-order now.

— Liverpool FC (@LFC) August 27, 2024

So what is the reason for the change?

Why Liverpool’s kit features a vertical Nike swoosh

Liverpool’s third shirt is part of Nike’s ‘Together We Rise’ collection, which features a vertical double Nike swoosh to signify the rise of women’s football.

The design also features on the mens and womens teams of Tottenham and Chelsea, who also have Nike as their kit supplier.

Nike’s iconic ‘swoosh’ logo signifies the wings of Greek goddess Nike, who symbolises victory.

Therefore doubling the swoosh, with the second places inside the original, represents the ever-increasing growth of the women’s game.

Together We Rise.

Introducing our 2024/25 @nikefootball third kit. Pre-order now.

— Liverpool FC (@LFC) August 27, 2024

A Nike statement after the release said: “‘Together We Rise’ incorporates each club’s distinct identity, story and community while celebrating the ascendency of the women’s game.

“Designed in close partnership with clubs throughout Europe and Latin America, the all-gender collection reflects Nike’s belief that women and girls are on the leading edge of change, redefining the parameters of sport and how it serves the next generation.”

Alongside the double swoosh, Liverpool’s third kit is said to pay homage to the female punk artists in the city who pioneered a new sound.

Liverpool left-back Andy Robertson was one of the Reds stars to model the new kit and

He said:…

Source link : https://www.101greatgoals.com/football/premier-league/liverpool-third-kit-revealed/

Author : Cian Cheesbrough

Publish date : 2024-08-27 17:53:11

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