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After angering Lionel Messi and Inter Miami fans in the United States last season and Oasis fans in England this week, dynamic pricing, one of America’s worst innovations, has entered the world of European soccer.
LaLiga side Valencia has announced that it will use dynamic pricing for its matchday sales tickets this season.
What is dynamic pricing?
If you don’t know what dynamic pricing is by now, you should consider yourself lucky. Dynamic pricing is when ticket sellers use an algorithm to automatically change ticket prices depending on the demand for the tickets.
Ticketmaster, StubHub, SeatGeek and all the major American ticket exchange sites now use dynamic pricing.
On paper, the process seems sound. If you buy your tickets at the right time, you could end up getting a bargain deal. In practice, dynamic pricing results in customers getting ripped off.
You just have to look at what happened last season with Inter Miami to see what I mean.
Inter Miami & Oasis dynamic pricing debacles
When Lionel Messi joined Inter Miami last season, the World Cup winner brought with him millions of new eyes to MLS and his new club. This caused the demand for Inter Miami tickets to skyrocket. Thanks to Inter Miami’s partnership with Ticketmaster–the inventors of dynamic pricing–this meant that ticket prices also skyrocketed.
Forbes estimated in July 2023 that Inter Miami ticket prices rose 500% on average after Messi joined. Some matches saw an increase of as much as 1000%. ‘Cheap’ tickets that used to sell for under $30 were now selling for hundreds of dollars. More expensive seats started going for thousands of dollars.
Many die-hard Inter Miami fans were priced out of watching the greatest player of all time suit up for their team last season because of these massive increases. As a result, the club also struggled to sell out Chase Stadium. Less than 20,000 fans saw Inter Miami’s 4-0 win against Atlanta United in…
Source link : https://worldsoccertalk.com/news/after-fleecing-messi-oasis-fans-laliga-debuts-dynamic-pricing/
Author : Cody Aceveda
Publish date : 2024-09-03 14:28:40
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