Ex-Liverpool and EA Sports activities boss Peter Moore to launch professional staff in US

November 14 – Peter Moore, former CEO of Premier League and EA Sports activities president and Digital Arts’ chief competitors officer, is again within the soccer enterprise.

Having moved from Liverpool again to the USA, Moore has based a brand new skilled staff in Santa Barbara, California, that may start play within the USL Championship, the second tier of US Soccer, in 2026.

Santa Barbara Sky FC was initially slated to debut within the lower-tier USL League One this March. As a substitute Moore has acquired the rights of the suspended Memphis 901 franchise and can enter the Championship.

Talking on the Soccerex Conference in Miami, Florida, Moore mentioned the brand new staff shall be constructed regionally and based on the precept that the area people will profit.

“The neighborhood is engaged,” mentioned Moore, “we’ve got 1,200 season ticket deposits… it’s a labour of affection by way of convincing a metropolis that has by no means had a professional sports activities staff prior to now.”

Moore was talking to delegates in regards to the significance for golf equipment of constructing and fascinating with followers, and the way that was key to the success of making a sustainable soccer enterprise, however on the identical time reflecting the membership’s heritage and values.

With Santa Barbara Sky FC “we’re beginning with no sponsor, advertiser or participant”.

The brand new staff (Moore prefers to speak about ‘staff’ fairly than ‘franchise’) will play at native college UCSB’s Tougher Stadium which has a 16,000 capability.

“That is an unimaginable second for Santa Barbara and our soccer neighborhood,” Moore mentioned. “Becoming a member of the USL Championship permits us to compete on the league’s highest degree and convey skilled soccer to an space with deep roots within the sport.”

Delaying the staff’s launch by a yr is a results of the improve in league degree requiring preparation for “a a lot greater operation”. Memphis 901 was pulled out of the Championship following its failure to safe a soccer-specific stadium.

“I feel this market can carry [a Championship club],” he mentioned. “We’ll discover out.”

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