Kelme expands AFC deal to incorporate new membership competitions alongside nationwide staff championships

November 11 – The Asian Soccer Confederation (AFC) has introduced an extension and enlargement of its partnership with international sportswear model Kelme.

Below the renewed settlement, Kelme will proceed because the Official World Supporter for AFC membership and nationwide staff competitions from 2024 to 2029, and has now added the AFC’s revamped membership competitions.

Since 2021, the Spanish sportswear firm has offered official attire and equipment for main AFC tournaments, together with the AFC Asian Cup Qatar 2023, the AFC U23 Asian Cups in 2022 and 2024, and varied youth competitions. Kelme additionally provided the match ball for the AFC Asian Cup Qatar 2023.

The contract extension, formalised at a ceremony in Jinjiang, China PR, ensures Kelme’s involvement in producing attire, equipment, and match balls for competitions such because the Asian Cup (2027), Ladies’s Asian Cup (2026), U23 Asian Cup (2026 and 2028) and the Futsal Asian Cup (2026 and 2028).

Kelme may also assist the newly restructured AFC Champions League Elite, AFC Ladies’s Champions League, and AFC Champions League Two from 2025 onwards.

Datuk Seri Windsor John, the AFC Basic Secretary, stated: “The AFC is delighted to not solely prolong, but additionally broaden the energy of our partnership with Kelme to incorporate our revamped membership competitions, which reinforces the ever-growing attain, attraction and status of the AFC’s world-class competitions. We’re happy with what we now have achieved with Kelme so far and we thank them for sharing our perception that the way forward for Asian soccer is certainly brighter than ever.”

Kelme chairman, Ke Yongxiang, stated: “We’re honoured to resume our strategic partnership with the AFC following the super success of our earlier collaboration. This subsequent part of cooperation expands from nationwide staff tournaments to incorporate membership competitions, deepening our partnership to create even better worth for Asian soccer. We look ahead to KELME’s distinctive efficiency within the upcoming AFC Asian Qualifiers, AFC Asian Cup, AFC Champions League Elite, as we embark on this new journey along with the AFC.”

Contact the author of this story, Harry Ewing, at moc.l1731952032labto1731952032ofdlr1731952032owedi1731952032sni@g1731952032niwe.1731952032yrrah1731952032