Foot & Soccer Soccer Match Reports, Football News
December 3 – Al-Ittihad, the nine-time winners of the Saudi Professional League and present league leaders by two factors after 12 video games, are additionally having fun with a very good season off the pitch, having lately introduced two noteworthy offers.
Firstly, they’ve opened their first flagship retailer in Jeddah Park, following that up with a landmark sponsorship settlement with German automotive producer, Volkswagen.
Like many golf equipment, Al-Ittihad has realised that the standard shirts and scarf retailer are a relic of a distinct time and have merged custom with innovation.
The brand new retailer, spanning 230 sq. meters, consists of facade screens, an interactive holographic portal, spinning mannequins showcasing the most recent kits and merchandise dynamically, an ITTI LAB which is a customization station the place followers can personalize their jerseys and kit for a novel contact, locker rooms offering a glimpse into the lives {of professional} gamers, and a historical past wall that includes a celebration of the membership’s legacy, together with its triumphs within the Asian Champions League.
In keeping with the membership, the flagship retailer represents a big step ahead in strengthening fan connections by offering a devoted area the place supporters can come collectively to rejoice their shared ardour. It additionally drives industrial progress, with official merchandise gross sales serving as an important income stream that helps the membership preserve its aggressive edge.
The 2-year cope with Volkswagen matches completely with Saudi Imaginative and prescient 2030, the Kingdom’s initiative to raise sports activities and youth growth, positioning Al-Ittihad on the forefront of Saudi soccer’s modernisation.
As a automobile for the Public Funding Fund (PIF), using the Volkswagen emblem will likely be prominently displayed on the entrance collar of the lads’s first-team shirt and the sleeve of the ladies’s first-team shirt. This placement ensures world visibility, leveraging the membership’s in depth media attain and social media affect.
Loay Mashal, Al-Ittihad President, remarked: “Our potential to draw main world manufacturers like Volkswagen underscores our attain and impression, not simply inside Saudi Arabia however on a worldwide scale. This partnership is a testomony to our membership’s progress, supported by the dedication of our industrial workforce and the unwavering ardour of our followers.”
The partnership additionally showcases Volkswagen’s strategic push into Center Jap markets, a area the place soccer serves as a strong cultural and industrial unifier. By aligning with Al-Ittihad, Volkswagen solidifies its place as a trusted identify amongst a younger, football-loving demographic.
Contact the author of this story, Nick Webster, at moc.l1733191869labto1733191869ofdlr1733191869owedi1733191869sni@o1733191869fni1733191869
