Essilor boosts its model visibility with LFP sponsorship

December 9 – The Ligue de Soccer Professionel (LFP) has signed a multi-year take care of Essilor which is able to see the French multinational company turn out to be the Visible Well being Companion of the Ligue 1 McDonald’s, Ligue 2 BKT, the Trophée des Champions and the LFP’s esports division.

Brokered by Sportfive, the partnership displays Essilor’s want to boost shopper consciousness of “the significance of imaginative and prescient in on a regular basis life”.

The LFP has secured a variety of keu sponsorship offers, having modified the identify of its high division 3 times within the final 4 years with naming rights agreements with Uber Eats and McDonald’s respectively.

Prûne Marre, Managing Director Essilor France: “This partnership embodies our mission : enable everybody to take pleasure in each second with higher imaginative and prescient. Since soccer is probably the most performed and adopted sport in France, we intention to succeed in a big fanbase to boost consciousness on visible well being care. This represents additionally a great alternative for our opticians companions to leverage this partnership for his or her native communications.”

The model will activate with its brand on key match statistics and LED panels. Essilor may even turn out to be the unique companion of the Man of the Match award in Ligue 1.

Ben Morel, Managing Director of LFP MEDIA: ” The arrival of a significant optical model is a testomony to the vitality of our competitions. With all of the Essilor groups, we’ll work to convey this partnership to life in all stadiums and all territories by an bold activation plan.”

Contact the author of this story, Harry Ewing, at moc.l1733758821labto1733758821ofdlr1733758821owedi1733758821sni@g1733758821niwe.1733758821yrrah1733758821