Foot & Soccer Soccer Match Reports, Football News
December 31 – The Asian Soccer Confederation (AFC) has opened 2025 with a brand new look, unveiling a reworked brand and model identification.
It’s the first revisioning of the AFC brand since 2021 and solely the second time in historical past that the AFC model has been modified following the introduction of its ‘defend’ brand shortly after the confederation’s formation in 1954.
The AFC mentioned “the purpose of the brand new company model identification is to ascertain a extra fashionable, refined and refined presence while additionally strengthening its reference to tomorrow’s era of passionate followers, gamers and all stakeholders”.
The company rebranding follows on from an unveiling final Might of latest model logos and identities for the AFC’s revamped main membership competitions.
See: AFC unveils branding for its revamped membership comps and addition of Girls’s Champions League
“Throughout all ranges of soccer, whether or not it’s via the revamped membership and nationwide groups’ competitions, or the reforms of the AFC Statutes and the improved assist to our Member Associations and Regional Associations, there isn’t any denying that the AFC is at a pivotal level in our progress,” mentioned AFC president Shaikh Salman bin Ebrahim Al Khalifa.
“By no means within the historical past of the Asian recreation have we launched extra strategic reforms than we’ve lately, so it’s critical for us to embrace a brand new identification and model that really displays the transformative journey that we’re effectively poised to undertake within the coming decade,” he continued.
“Our Imaginative and prescient for the long run stays resolute: we wish to be a mannequin Confederation on this planet of soccer, we wish to guarantee our Asian groups succeed on the world stage, and to verify soccer as Asia’s primary sport, and this new brand represents our daring ambitions to take the Asian recreation to unparalleled ranges of excellence and success.”
Elevating the degrees of the Asian recreation has been a continuing theme of Shaikh Salman’s
presidency of the world’s largest and most numerous soccer confederation.
The brand new brand is designed to replicate the model message of ‘Connecting Asia via the Energy of Soccer’.
“Impressed by the unifying spirit of the sport, the design captures the essence of soccer as a common connector, with the AFC serving because the thread that weaves the Continent collectively,” mentioned the AFC.
“Delivered to life via a vibrant mixture of stable colors and gradient remedies, and complemented by a refreshed color palette, the brand exudes power, confidence and modernity. It delivers a premium aesthetic that resonates with the gravitas and recognition the AFC deserves, not simply throughout Asia, however on the worldwide stage.”
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