Foot & Soccer Soccer Match Reports, Football News
Milan have made a daring assertion within the switch market with the acquisition of Santiago Gimenez, a transfer that has not solely strengthened their squad but in addition triggered an explosive industrial influence. The Mexican striker, signed from Feyenoord in a €35 million deal, has already made headlines earlier than even stepping onto the pitch at San Siro.
The thrill surrounding Gimenez’s arrival is obvious within the staggering spike in merchandise gross sales, harking back to the phenomenon that adopted Christian Pulisic’s transfer to Milan. Within the 24 hours following the official announcement, Milan’s on-line gross sales skyrocketed by 388%, whereas personalised jersey gross sales that includes Gimenez’s title surged by an astonishing 543%.
This industrial explosion isn’t just restricted to Italy. The USA accounted for 42% of whole gross sales, adopted by Mexico (18%), Italy (18%), and the Netherlands (9%). The numbers underline the international attain of Gimenez’s switch, particularly amongst Mexican followers who see him as a nationwide icon.
The geographical breakdown of gross sales additional highlights Milan’s international attraction, significantly in North America:
United States – 42% of whole ordersCalifornia: 33%Texas: 23%Illinois: 7%Mexico – 18% of whole ordersItaly – 18% of whole ordersNetherlands – 9% of whole orders
Extremely, 92% of printed jerseys throughout the 24-hour interval after his signing had Gimenez’s title on them. This stage of demand is unprecedented for a brand new signing and underscores the huge enthusiasm surrounding Milan’s newest addition.
Gimenez: Milan’s document signing
The Italian aspect had been chasing Gimenez for months, with negotiations stretching again to the summer time switch window. Feyenoord initially resisted, however Milan’s persistence paid off, securing the 23-year-old ahead in a club-record deal.
In keeping with Fabrizio Romano, the ultimate package deal is valued at €35 million, together with bonuses, making Gimenez the costliest striker Milan have signed since Krzysztof Piatek in 2019. The Dutch membership has additionally included a resale clause, guaranteeing they may profit from any future switch of the participant.
For Milan, this transfer marks a vital funding of their assault, with Gimenez set to fill the void left by Alvaro Morata’s departure to Galatasaray. With 65 objectives in all competitions for Feyenoord, the Mexican worldwide arrives with excessive expectations, and his influence might be felt instantly as he goals to make his debut towards Roma within the Coppa Italia quarter-finals.
Industrial sensation: Pulisic-level hype?
Gimenez’s arrival has drawn comparisons to Christian Pulisic’s switch to Milan, which triggered a international wave of fan engagement and merchandise gross sales.
After buying the USMNT star, Milan’s industrial presence skyrocketed, as reported by Mike Moylan of Soccer.com in March 2024: “Since Christian Pulisic was signed, gross sales have elevated by 400%, with Pulisic forming 70% of all title and quantity decisions for jerseys.”
The 26-year-old’s transfer noticed the Rossoneri develop into the most-watched Italian staff in North America, proving the immense worth of signing gamers with sturdy worldwide followings. Now, with Gimenez’s signing, Milan seems to have discovered one other industrial goldmine, particularly within the Mexican and US markets.
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