Foot & Soccer Soccer Match Reports, Football News 
March 12 – Dutch giants in soccer and beer have struck a deal that may see the Heineken model change into the official pouring associate of AFC Ajax, the four-times European Cup winner for the following 10 years.
Heineken, brewed and poured in Amsterdam, will change into the unique beer provider for each alcoholic and non-alcoholic drinks at Ajax matches. As properly, as pouring pints, the brewer will tackle the function as Ajax’s official sustainability associate, with initiatives geared toward selling eco-friendly practices and decreasing waste at Johan Cruijff ArenA.
Cas Biesta, Ajax’s business director, mentioned: “Heineken was born and raised in Amsterdam, similar to us, with worldwide fame and recognition. Within the greater than 150-year historical past of Heineken, our 125-year historical past, and the 750-year existence of town of Amsterdam, we’ve got really been intertwined for a very long time. It’s nice that this has now additionally led to a long-term partnership. We look ahead to establishing particular promotions for our followers, along with Heineken.”
Pieter Vissers, Horeca Director at Heineken Netherlands, mentioned “We’re extremely pleased with this partnership with Ajax. It feels pure and logical – each Ajax and Heineken are deeply embedded within the material of Amsterdam, displaying that true energy comes by means of connection and unity, each on and off the sphere. Soccer within the Netherlands unites individuals and brings generations of followers collectively. Watching an exciting match, beer in hand – alcoholic or alcohol-free – is the place friendships are shaped, reminiscences are made, and the whole lot turns into attainable.”
Ajax, have received their home championship (Eredivisie), a file 28 occasions, and at the moment have a wholesome 8-point lead of nearest challengers, PSV Eindhoven, as they search title quantity 29.
Contact the author of this story, Nick Webster, at moc.l1741741983labto1741741983ofdlr1741741983owedi1741741983sni@o1741741983fni1741741983
